Emerging Creators: making our first fashion film
When the pandemic stopped Laura Cabañas’ graduate fashion show, Mountain Way stepped in.
In 2021, we ran our first edition of Emerging Creators, a scheme that offers new talent a free film to promote their projects. From a range of talented applicants we selected graduate fashion designer Laura Cabañas and together we created our first fashion film.
Laura Cabañas knew from a young age that she wanted to work in fashion. Born in Spain, she moved to London when she was 19 years old, and studied Fashion at London Metropolitan University. A few years later, amidst a global pandemic, she managed to graduate.
Unable to do a catwalk show due to COVID-19 restrictions, she didn’t really know how to show her work to the world and start her desired career. While she looked for opportunities, she stumbled across Emerging Creators, and thought a fashion film would be the best way to show her pieces to a world that had suddenly gone mostly digital.
She applied, got selected, and together we started working in our first fashion film, showcasing her new collection ‘Terima Kasih’, which was inspired by a trip she did to Indonesia the previous year. Influenced by the country’s richness of colours, she wanted to do a homage to their culture by incorporating some of their techniques such as weaving and traditional dresses into her streetwear collection. She describes the process of working with Will and George:
“While working with Mountain Way, they helped me come up with a concept, look for the right location for the film, prepare everything for the shoot, and of course, film and edit the video. The whole process was so nice and easy with them. We have been able to achieve what we wanted to and I really recommend the Emerging Creators scheme for any emerging designers or creators who don’t have a budget.”
Cabañas’ fashion film was officially selected to debut at the Fashion Film Festival Milano later this year. Now she is working with two new clients that are creating their own clothing lines, and on her own fashion brand that was launched six months ago.
You can follow Laura here.
The Emerging Creators 2022 call for entries is now open, focusing on game developers. You can find out more and apply here.